![](https://retaildesignblog.net/wp-content/uploads/2014/05/Light-Building-2014-Frankfurt-LUCEPLAN-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/05/The-Store-pop-up-shop-at-tradeshow-showUP-Amsterdam-The-Netherlands.jpg)
The Store is a pop-up shop during the tradeshow showUP in the Netherlands. Twice a year showUP organize a tradeshow for the home & gift branch with exhibitors like HAY, Vitra, Ferm Living, Puik art, Artecnica, DOIY, Mariomekko and many many more. During this show we have every edition a pop-up shop in another theme: this shop is besides the function as a shop as well to inspire the visitors (retailers, stylist, press) to see the products in another setting.
Concept: Maya Kol & Gerbrand van Nijendaal for showUP
Architect: Mei-Lan Tjoa for showUP
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![](https://retaildesignblog.net/wp-content/uploads/2018/05/The-Store-pop-up-shop-at-tradeshow-showUP-Amsterdam-The-Netherlands-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/05/The-Store-pop-up-shop-at-tradeshow-showUP-Amsterdam-The-Netherlands-04.jpg)
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![](https://retaildesignblog.net/wp-content/uploads/2018/05/The-Store-pop-up-shop-at-tradeshow-showUP-Amsterdam-The-Netherlands-02.jpg)
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