Yaoyasuika has opened its second venue in “FOOD & TIME ISETAN YOKOHAMA” situated in Yokohama Station West Exit Sotetsu-Joinus. This second venue was designed by Headstarts Inc., a Tokyo-based interior design firm noted for its design of commercial spaces.

Yaoyasuika is a vegetable store with a concept of “Eat Well, Live Well” that offers carefully selected vegetables and groceries. Having its stand-alone store in Kagurazaka, Yaoyasuika has gained strong support from many repeat customers backed by the reassurance of the quality of fresh produce they deliver.

To realize the intention of the store to provide the freshest vegetables possible, the glass-walled “FRESH ROOM,” which itself serves as a refrigerator, is placed in the center as a unique and innovative attempt to keep the freshness of seasonal produce. The room is equipped with a special air conditioner designed to control temperature and prevent dew condensation.

The layout centered around the “FRESH ROOM” is designed to allow customers to roam around the store, inducing a smooth flow of traffic. It is aimed at encouraging more opportunities for everyone to come into contact with what you take into your body. To accentuate the beauty of richly colored ripe vegetables, the design of the space itself is kept minimal while the “FRESH ROOM” is represented as a “display barn” where freshly harvested, captivating vegetables are beautifully stored.

A large amount of cedar wood, which has long been used for traditional apple crates, is juxtaposed to suggest old-fashioned grocery store against modern elements.

Designed by Headstarts Inc.
Photography by Kozo Takayama