Our task was to create an exciting and conceptual show-room space based on the brand’s philosophy of blending architecture and fashion. The conceptual idea is a minimalistic design with clear forms. “Honestly” exposed functionalities of both the show-room interior itself and the clothing presented in the show-room. The white color matches and supports this idea ideally by providing the perfect background for any exhibition.

An open metal structural feature in the center of the space creates different functional zones: entry, presentation, fitting and back of house – without any partitions, and with the natural window light. The central chandelier serves as lighting over the fitting area. It is made from glass pieces, artificial pearls and real seashells from Bali. The structure to hold the clothes (designed in house) is multifunctional and it serves as shelving for books and place for accessories.

Designed by Vsevolod Dobrovolskii & Ksenia Raykova
Photography by Olga Karataeva