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Within Europe’s luxury retail arena, London and Paris are in a league of their own. Although each is home to a sizeable and diverse number of high-end stores, it’s the British capital that has garnered the highest number of new store openings in that segment last year. Meanwhile, spendings continue to soar, fuelled by an ever-growing contingent of international shoppers. Japanese fashion brand Issey Miyake, already present in the city with a flagship store on Brook Street in Mayfair, has recently upped its stake in the local retail scene by opening an additional retail space. Situated further down the road from the brand’s main store, the boutique occupies three floors, including a basement section, and sees a renewed collab with acclaimed Tokyo-based designer Tokujin Yoshioka.

The narrow and elongated floors feature an ingenious design that’s based on the concept of ‘floating sculpture and clothes’. Captured in black and white palette, each floor is fitted out with a cutting-edge triangular steel powder coated hanger rail which displays Issey Miyake’s apparel pieces as if they were floating in mid air. The opposite wall is clad floor-to-ceiling with slabs of mirror, optically enlarging the setting. Additional furnishings comprise of displays and shelving in glass and sculptural ottomans. The new Issey Miyake store exclusively carries the lines Pleats Please Issey Miyake, Homme Plissé Issey Miyake, and Bao Bao Issey Miyake.

Designed by Tokujin Yoshioka
Images © Issey Miyake
Photography: Olivier Baco

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