ISA – Intelligent Surface Assitant – is Porcelanosa’s new virtual assistant. It is designed to create a unique user experience and place technology at the service of visitors. CuldeSac designes and developes one of the most innovative technological interventions of the last years, which integrates technology completeley into Porcelanosa’s showroom. ISA is an intelligent band which guides the visitors at the time they enter into the showroom and record users’ preferences. Thanks to an innovative technological system, ISA invites users to select their tastes to receive detailed information about the exhibits selecting the totem placed next to the material. ISA collects visitors’ preferences keeps this information for the user and sales team.