An oriental take? When we talk about mineral water there are those who use the perfect mountain, those a so-so version, those who just dream and others who don’t even think about it. Surgiva is one of these and on the label has a curvilinear outline that is quite different from a snowy profile. At first sight, it looks like a doodle, but without the characteristics of a meaningless scribble made for its own sake. On the contrary, there is a precise intention in the outline that a closer look will reveal a somewhat oriental feel; a graphical synthesis of a waterfall.
Creative Director: Paolo Rossetti
Art Director: Luca Uliana
Photographer: Luca colombo (XL Studio)