Fourmation the East London creative studio, have just completed a new store experience for EAT17. Located in the newly refurbished Smiths Square building in Hammersmith London, this new store completely redefines the local convenience store format.

Introducing a fresh colour palette and a new graphic style, they have created a cluster of corrugated containers along with a seating area linking the grocery store to the “eat in” space. The new store combines several new experiences combining 3 independent food sellers an in house Coffee bar and Refill stations for food wine and beer, encouraging the reduction of unnecessary packaging.

The overall result is a local grocery store that feels more like a vibrant open air food market.