Khadi, the hand woven, coloured and printed fabric of India has been an essential part of wardrobe of Indian subcontinent. The same depth has been translated in the space with the earthy colours and warm textures. The space has been well-classified into different sections showcasing the portfolio of the brand. The spatial language has been a natural extension of the brand language which uses a “knit-pattern” as a concept to derive different patterns and forms.
The product offering addresses the trends and taste of the customers. The fabrics have been sourced and produced from the indigenous craftsmen from different parts of India and thus reflecting the true essence of Khadi.
Clients: Khadi weavers, Design team: Studio0522, Branding: Shama Dingane & Shweta Dingane, Fit-out: Studio0522, Photography: Rizwan
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