Upscale Chinese footwear and handbag brand MONtoSUN sought out Christian Lahoude Studio to conceive a young and fresh Instagrammable store concept to appeal to modern Millenial woman. MONtoSUN encourages every woman to “create herself”.
The Studio conceived different compartments or zones within the store that correspond to woman’s shoe, handbag, and accessories needs, from Casual to Dressy to Work, for Monday through Sunday.
Each zone is created via a portal of gold arches with LED lighting, each containing a specific day’s theme. Within the portal, the display design functions as the shopper’s closet. She can choose what she wants and use the adjacent mirror to try her selections out, as though she’s in the comfort of her own home.