With e-commerce continuing to prove an existential threat to the survival of brick-and-mortar stores, physical retailers need to find new ways to keep their customers engaged. One of the most effective tactics? Designing for flexibility. The ability to adapt to new products as demand dictates, as well as to develop new retail layouts at speed, allows store managers to create retail experiences that can keep surprising shoppers from one visit to the next.

With this in mind, the team at Gibam are constantly seeking to optimise the retail experience, both for the client, and the client’s eventual customer. Their shopfitting systems help to develop commercial retail spaces that can react to today’s rapid pace of change, irrespective of whether you’re a small shop owner or a large retail chain. Their designs, which have redefined shop floors from Italian pharmacies to fashion stores in Dubai, are helping retailers to respond to market shifts week after week.

Gibam Composit – the division of Gibam that focuses on modular shopfitting products – specialises in providing retail systems that can flex to meet the needs of any sales environment. While each range is functional across sectors, they also have strengths in certain areas. The Kama range, which combines simplicity and geometry, caters to homeware and fashion products, while the Frame range is designed to suit the merchandising of cosmetics and pharmaceuticals. The Platz range, with its open configuration, is appropriate for retailers who have a highly varied product mix.

The key to making Gibam Composit’s product systems such a powerful solution for today’s retail clients is their Configurator tool. This online platform allows customers to easily design their stores and experiment with different applications of the shopfitting ranges, while understanding how different materials can be utilised to create the greatest impacts. From there, it only takes a few seconds to get a cost estimate and place an order, meaning that store owners can make sure their properties will continue to engage consumers, visit after visit.