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The Kolhapuri footwear is one of a kind. A footwear known to raise the bar and reflect sheer eminence has found its way into the homes of the diverse population. Its unique design backed by intricate craftsmanship is renowned all over India and the world. The Kolhapuri was pioneered by Chhatrapati Shahu Maharaj of the Maratha Empire and given the royal respect that the beautifully crafted Kolhapuri footwear deserves.

Despite its success, there is a lack of intriguing packaging experience associated with the Kolhapuri footwear- especially the high-end Kolhapuri Chappals (Floaters). We have come up with the packaging solution not just in terms of form/function but also in terms of branding and unboxing experience. The packaging would be a way to service the elite Kolhapuri brands (keeping in mind the elite buyer) and take the footwear ’s recognition to an international level. Packaging solution is an elegant, premium and high quality aimed at the elite buyer. The design reflects a rich experience during unboxing of the luxury brand of the Kolhapuri

Designed by Mahesh Lokare, Suneet Pansare, Abhijeet Yelve
Student Project

Via

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