Bicycles floating in the air, a ceiling height of almost 6 meters, illuminated display furniture and mirrored glass that gives the illusion of infinity are just some of the effects that makes a new showroom for high-end bicycles an extraordinary experience. This is a retail space that fosters expertise, technology and perhaps even more importantly, inspires people to dream.

Creative Director Johannes Torpe says: ”We have designed a store, where passion and dedication can thrive. It encourages you to nerd out. The store is also a result of our client’s realisation that a store today has to offer an experience and a sense of community and belonging.”