Global beauty retailer Sephora opened its first Asian concept store in Shanghai on September 21st of this year, while unveiling a new marketing campaign and WeChat social retail channel. The LVMH-owned beauty retailer new concept store brings to customers a true omni-channel experience. Shoppers are already rushing to discover what Sephora has new to offer to the beauty world: Upgraded store design (including Sephora collection merchandising by centdegrés), technology (including the ‘cloud shelf’: an e-commerce wall and a virtual artist experience), personalized services and a variety of brands exclusively available here, for now.

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