Located in Shenzen, China, the inspiration for the first store of the new MON to SUN brand concept was a personalized woman’s closet that represents the multi-faceted lives of women from #worktoplay. The Studio conceived different zones within the 85 square-meter store that correspond to woman’s shoe, handbag, and accessories needs, from Casual to Dressy, for Monday through Sunday.
Each zone is created via a portal of gold arches with visible LED lines, each containing a specific day’s theme. Within the portal, the display design functions as the shopper’s closet. She can choose any product that she pleases and use the adjacent mirror to try her selections out, as though she’s in the comfort of her own home.