Rubin is a rich pomegranate wine with a brilliant red hue. The project is inspired by nature and has biomimicry principles in its base. The naming also recalls to gemstone ruby, which associates with the pomegranate seeds perfectly. If we line up the Rubin wines neatly, one next to the other, from the top angle we see a perfect structure, which completely fills the space, without any gaps, right like attached pomegranate seeds.
In order to create the right visual effects, a special printing technique was applied. As a result, we got deep ruby shades on matte-metallic paper with kind of holographic effect, which has specific reflections from different angles and imitates the sparkles of the ruby gemstone.