FARMACIA SELLA
AIM: A place that invites customers to discover the sales space through large windows that dialogue with Piazza Pontida: everything is shown and the attraction begins even before the entrance.

The layout dynamically decomposes the assortment into two universes that encompass the senses of the consumer, orienting and inspiring it.

The project transforms the client into a guest and aims to make him spend valuable time, dedicated to their needs and desires. Suddenly, the ancient conception of the purchase by necessity becomes pleasure and discovery.