For the launch of the new Google Pixel 3 smartphone we designed in collaboration with Exit Media and Monomango three Pop-Up stores in Hamburg, Munich and Berlin. For four weeks the Pixel 3 could be explored in a prominent location. Interactive showcases and hands-on displays were especially developed to test and try the possibilities of the phone. An extensive support program accompanied the presentation and changed the look of the interiors repeatedly. Visitors were invited to discover the interior themselves through the innovative features of the phone. A flexible event space offered the possibility to stage various types of events an