A minimalistic and refined brand with a classic design with interchangable straps truly has captured the world of clocks. Daniel Wellington is a success story and after 5 years, its design is still important part of what makes Daniel Wellington so special and loved.

A new retail concept for Daniel Wellington was developed for the opening of Gallerian at Urban Escape Stockholm.

The Concept is an upgraded design made for Icon shops in metropolitan citys. A strict design with exclusive materials in cabinets and fixtures as marble, gold mirrors, glass and brass that represent the brand values, affordable luxury.