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A minimalistic and refined brand with a classic design with interchangable straps truly has captured the world of clocks. Daniel Wellington is a success story and after 5 years, its design is still important part of what makes Daniel Wellington so special and loved.

A new retail concept for Daniel Wellington was developed for the opening of Gallerian at Urban Escape Stockholm.

The Concept is an upgraded design made for Icon shops in metropolitan citys. A strict design with exclusive materials in cabinets and fixtures as marble, gold mirrors, glass and brass that represent the brand values, affordable luxury.

Design by Code Concept
Photo by Mårten Ryner

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