Exhibition area: 35 sqm
Ledwall: 7 sqm
Position: Ispo Vision
Allterrain at Ispo Vision, the eye of the fair. Right here in this stand, we wanted to express the the purest face of Japan, with no prepacked symbols.
Thinking about subtraction. Dissecting a parallelepiped.
Gaining the geometry of a path. Deepening all that white with light signals in the inside, and an angular ledwall on the outside.
The space is both solid and ghosty, compact and airy.
Who wants to get into the collection must pass under the Noren, naturally replicating the typical Japanese reverence.
And then the items appear, cuddling in two niches. Instructions for use: from the central sitting bench, Allterrain products are even clearer to the eye.
Design by: Wea
Ph: Marko Tardito
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