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Taking inspiration from the multifaceted lifestyles of Shanghai millennials, Kokaistudio’s interiors for Assemble by Réel concept store quite literally brings the outside in. Taking shoppers on a style journey, landmarked by striking installations, the resulting layout guides visitors through distinct districts and trends in a way that is nothing if not memorable.

Located on the third floor of a high-end shopping mall in Shanghai, Assemble by Réel is a men’s fashion and lifestyle concept store. In creating the venue’s layout and approach, Kokaistudios looked to the city itself and the style-inspired passions of its young, trendy demographic.

Project name: Assemble by Réel

Location: Shanghai, China

Floor area: 1037

Date of completion: August 2018

Client: Réel

Interior Design: Kokaistudios

Chief Designers: Filippo Gabbiani, Andrea Destefanis

Project Manager: Ian Yu, Chang Qing

Design Team: Alex Jiang, Rebecca Huang, Samo Xu

Photography: Dirk Weiblen

Text: Frances Arnold

Media Contact: Jacqueline Chiang

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