Taking inspiration from the multifaceted lifestyles of Shanghai millennials, Kokaistudio’s interiors for Assemble by Réel concept store quite literally brings the outside in. Taking shoppers on a style journey, landmarked by striking installations, the resulting layout guides visitors through distinct districts and trends in a way that is nothing if not memorable.
Located on the third floor of a high-end shopping mall in Shanghai, Assemble by Réel is a men’s fashion and lifestyle concept store. In creating the venue’s layout and approach, Kokaistudios looked to the city itself and the style-inspired passions of its young, trendy demographic.
Project name: Assemble by Réel
Location: Shanghai, China
Floor area: 1037
Date of completion: August 2018
Interior Design: Kokaistudios
Chief Designers: Filippo Gabbiani, Andrea Destefanis
Project Manager: Ian Yu, Chang Qing
Design Team: Alex Jiang, Rebecca Huang, Samo Xu
Photography: Dirk Weiblen
Text: Frances Arnold
Media Contact: Jacqueline Chiang
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