The Basement is a street casual editing shop selected by Hyundai Department Store.

Placed columns and fitting rooms were designated as new roles to list and load ‘raw’ properties. It also induces access through movement through free traffic line.

/raw ; raw material, unprocessed/

The designer completed the space with the concept of ‘raw’ as she developed the design to focus on harmonizing with the identity of Street Brand and the design of Hyundai Department Store’s public department.

designer : NBDC / rita
brand identity : NBDC / Hanna Park
photography : SHINYONGHWAN