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SUOFEIYA WORKSHOP
— A dramatic experiential space that tells stories with a rotating stage
The new concept store of the full-house furniture customization brand SUOFEIYA is situated at one of the most popular shopping-malls with largest number of visitors in Tianhe CBD, the commercial center of Guangzhou, China. Designed by LEAPING CREATIVE, the innovative retail space aims to explore a new mode of experience in the ever-maturing furniture customization industry.
Project Information
Location: Guangzhou, China
Area: 200 m2
Completion time: 2018.12
Design firm: LEAPING CREATIVE (www.leapingcreative.com)
Design director: Zen ZHENG
Project manager: CC CHEN
Brand planning &visual identity: CC CHEN, Qilin HUANG, Wenting XIAO, Evan CHEN
Spatial design: Jiying LIANG, Ruixue LIU, Dingling YAO, Yu CHEN
Interactive installation design: Qilin HUANG, Ying LAN, Mincong HUANG
Marketing design: CC CHEN, Jialu HONG, Qilin HUANG
Text: Jialu HONG
Video production: Jank Production
Photos of interior spaces: Zaohui HUANG, 20Animagis
Photos of graphic designs: Anson
Model stylist: Zoey
Instagram: @leapingcreative
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