Briggs Hillier have created the transformational new store concept for one of the UK’s leading branded footwear retailers, schuh. Recently launched in Livingston & Bristol, the new store fit delivers a laser focus on schuh’s primary youth consumer.

The overall store environment is defined by a series of illuminated arches that result in a powerful presentation of the branded footwear offer. A bespoke and highly flexible perimeter wall system allows for an agile store layout that is fully flexible to adapt to changes in the market and respond to trending styles.

Integration of digital content throughout allows for dynamic brand storytelling amongst product ranges and a large digital screen acts as an anchor to the rear of the store.