The Bebecê shoe company entered this year with a brand new proposal for their Stand for the SICC (International Leather and Footwear exhibition) in Gramado, south of Brazil. This edition is special because Bebecê presented their brand new Logo to the market and so That Design Created a Stand which could be changed by anyone there as well.

For this very special event we developed inside our office a system that allowed the visitors to change each one of the 510 scales individually in the facade, in a very enjoyable way, creating a true interaction with the new brand. The idea was to create a set of flaps or scales which could be moved side to side to create a sensation that the wall could be sculpted at anytime.