Occupying a prominent plot on grand avenue in downtown Los Angeles, The Broad Contemporary Art Museum is ready to welcome visitors for the first time. Set to open on september 20, 2015, the museum hosts the collection of founders and philanthropists Eli and Edythe Broad. designed by Diller Scofidio + Renfro in collaboration with Gensler, the cultural institution’s architecture is defined by a ‘vault-and-veil’ concept whereby the overall design merges storage and display programs.
The broad has also announced that the museum will be open six days a week, offering free general admission.
‘Edye and I are delighted to welcome everyone to this museum, and we are excited to share the contemporary art in our collection with the public,’ commented Eli Broad. ‘We are pleased to offer free general admission so that affordability isn’t a criteria to see the art. We have been deeply moved by contemporary art and believe it inspires creativity and provokes and stimulates lively conversations. We hope visitors from Los Angeles and around the country and the world visit and are similarly enriched.’
Yayoi Kusama’s ‘Infinity mirrored room – the souls of millions of light years away’, a mirror-lined chamber housing a seemingly endless LED light display, is featured as part of the inaugural installation. This experiential artwork on the museum’s first floor has limited capacity, accommodating one visitor at a time for approximately 45 seconds each.