A large corporate sign runs all along the outer perimeter. Two led walls frame the storefront: one for the big Slam logo, and the other for corporate contents presented by a led video.
If we go inside we can see a screen rotating around a central pivot.
This rotation turns the led section into a backwall for accessories and busts.
The rough iron of the double-story shelves – one for models and the other for various sizes – stands out together with the children’s department.
The frames made out of recycled sails create a play of light and shadows above the items, while the movable furniture gives a sense of the dynamic.
Project by: Wea, Wagner Associati
Ph: Tiziano Scaffai