Lights and shadows are the architecture of the D-VEC stand.
The contrast is strong: on the left everything is painted with dark colors, while the white runs the show on the right side.
Tables and stools, half black and half white, make the difference is even stronger.
If we gaze upon this kingdom of light, we’ll see a long hanger that hosts the collection, highlighted by the white background.
Now, let’s turn our attention to the design of the shaded area: a rotating merchandiser shows the front and the back of each item; the most iconic outfits are awarded by an exclusive frame, while the ultralight umbrellas – weightless and caught in one shot – are held up by a nylon fishing line.
Project by Wea, Wagner Associati
Ph: Tiziano Scaffai