For fashion Brand #one more story, Studio Komo in Stuttgart has designed a memorable fair installation that captures the zeitgeist of today’s fashion. Panorama Berlin is the leading event for fashion designers. The fair stand is located right at the entrance to the halls; every visitor to the fair has to pass it. Advantage was taken of this and, using an all-over stripe look, an eyecatcher was created that lingers in the mind several halls later. Studio Komo’s holistic planning approach also extends to the visual merchandising. A Japanese maple tree with its red leaves joins the group of figures and signalises that this is an autumn collection. Yellow is used as a highlight colour and a contrast to the black and white stripes.
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