A future-proof design was the key consideration for this Levi’s scheme to promote the Taper 502 line across their European flagship stores. To create the caged plinths which frame the mannequins, Lucky Fox worked with durable materials including power-coated metal and birch wood to ensure the display systems are re-usable and versatile for future schemes. The caged plinths were designed to ensure the backs and the bases are removable, allowing for different colours and graphics. Even the large neon letters have hooks on, so they can be easily removed for different signage or merchandise. Softening the lines of the urban-look scheme, environmental imagery taken from the global campaign are printed to birch slats backing the mannequins.
Designed by Levi’s
Manufactured and installed by Lucky Fox
Photos by Melvyn Vincent.
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