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Il concept del nuovo spazio dedicato alle donne Nike all’interno del flagship store milanese di Awlab è partito da un semplice suggerimento: i guardaroba delle ragazze, pieni di colori e giochi segreti. Il guardaroba delle ragazze non è un guardaroba semplice, è pieno di storie e partiamo da quelle storie.
Abbiamo cambiato le pareti riaprendo le finestre e lasciando entrare la luce naturale attraverso reti metalliche perforate, leggere e fresche. Abbiamo creato un luogo in grado di attrarre e incuriosire i clienti, che in un così breve spazio dovevano percepire un ambiente unico, progettato su misura per loro. Uno spazio pieno di colori, piante, suggerimenti e luci, una cornice ideale per accessori, scarpe e abbigliamento Nike.
Designed by Valentina Elmiger, Photo by Nike Italy
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