Georgian mineral water brand Borjomi likes taking on new challenges, applying fresh approaches and daring solutions in its ongoing efforts to evolve as a brand and reinvent its package design and advertising campaigns. The same approach was applied in creating the design for the brand’s winter holiday packaging which will bring joy to consumers, brighten up supermarket shelves, and become a New Year holiday must-have. Borjomi continues to amaze consumers with its holiday packaging and trademark brand elements and tells a story through the new design.

In the winter of 2019-2020, a limited series of cans and bottles of the Georgian brand appeared on supermarket shelves…