For Pop Up Anna Vic, a 41m² space in Rio Design Leblon mall, art was the main point to define the concept of the project. The brand, which mixes fashion as a form of expression and art as a creative start, operates in the haute couture market with collections in partnership with different artists, translating different languages in its patterns.
The combination of these ideals culminated in the ‘Art Gallery’ concept, capable of manifesting not only the beauty of the products but also the constant exhibition of artworks in the store. To portray this concept, the store constitutes a clean, light and stylish space. The use of neutral shades helps to make the colors and patterns look bigger.
Here everything is art!