Serge Lutens unveiled in 2019 its new retail concept in K11 Musea in Hong Kong, designed by centdegrés.

Featuring a pronounced perspective, the eye-catchy world of Serge Lutens invites the curious shopper to penetrate into one of the aisles of Mr. Lutens’ private library, with progressively intensive light.

The road of discovery is expressed by playing with symmetry and transporting the client in a mystical universe with infinite depth. Just like an initiation ritual, Mr. Lutens offers visitors a path of discovery punctuated by rhythm: from uncovering his most accessible fragrances to his most prestigious limited edition creations.