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The Espace Weleda, located nearby the Champs Elysées, becomes a new place of discovery, experimentations and sharing, echoing the brand’s promise of an overall everyday wellbeing.
The design motto ? Purity, clarity, fluidity and naturality.
In a nutshell ?
A store designed like a merchant place with a strong emphasis on counseling and product experimentation.
The store’s merchandising has been redesigned to the store format as well as the target customer’s profile .
The core of the new concept ? A spectacular wicker structure, created by a Meilleur Ouvrier de France (labeled best craftsman), acting as a cocoon and as a guideline between the three main spaces : store, lounge and treatment institute.

Stories Design

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