This Levi’s UK ‘authorized vintage’ pop up installed in Selfridges, London was launched to tie in with the department store’s inspirational ‘Project Earth’. Their sustainability initiative is helping to change the way we shop to close the loop on waste.
Earth-conscious design was the crucial element of the pop-up structure designed and installed by Lucky Fox to showcase Levi’s repaired and revived vintage collection.
Sustainable plywood was used for the structure, meaning its durable, cost effective but also easily recyclable.
Avoiding the use of plastic where possible, the banners are made from matt canvas ensuring all the signage is PVC free and only real foliage was used to finish the scheme.