During the confinement we reflected on the role of public museums in the Covid-19 era, on how signage systems can question the meaning of social distancing, its connotations and the way bodies interact in public spaces. Based on this reflection, we have created a new signage system for CA2M, Second of May Art Centre Museum in Madrid.
The new signage system blends in seamlessly with the museum, creating a spatial language in the different walkthroughs which is not perceived as a barrier but helps to consolidate new perceptions and forms of relating with others, with the artworks and with the different spaces.
https://holamurray.com/en/project/covid-wayfinding
Murray Branding & Design
Art Director and Designer Paula Chalkho
Copy Verónica Espinosa
Project Management Verónica Paz
Typefaces Galapagos A and BC Light by Felix Salut (Dinamo) Plaak 4 Terme by Damien Gautier (205TF) Production Eduardo Galvagni – Giroscopic
Realization Global World Consulting
Photographer Rafa Suárez