On 1.10.2020 Globetrotter opened its new flagship store in Schloßstraße 20 in Berlin-Steglitz. With concept, planning, shopfitting and digital touchpoints, the Store Makers of umdasch developed the 4,000 square meter outdoor experience center as general contractor together with the Globetrotter team. The diverse range of outdoor sports is presented in a pointed manner on four floors. In between, the visitor travels through both established and new highlights of the urban jungle: a repair workshop, the new Innovation Lab as an exhibition and work area including the presentation of innovative brands, exciting test stations, a travel practice for consultations and vaccinations, lovingly staged corner stores and a café in harmony with nature.