After The Body Shop has landed in Brazil, the brand felt they needed attending the national market with a new sales operation, the kiosks. For this Brazilian look, we had total creative freedom to develop this new concept. We seeked to respect the brand’s original identity which prides itself on its raw material and activism in relation to nature, in addition to reinforce the sensorial appeal. We designed a hollow form, with various levels to transmit lightness and even with the irreverent language of The Body Shop.
In this project, the customer has a greater contact with the TBS identity than he has in the store today. The concern with branding was decisive to create a closer space that best presents the products’ differentials. The layout was divided between two main lines: Bodycare on one side and Skincare on the other. Just in front of the cashier are founded fragrances and home sprays. The Skincare products testing area is located inside the kiosk. We used props, exhibitors and glorifiers with texts explaining the use and purpose of the treatment products, besides dedicating space for brand’s statement.
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