The relocation and redesign of the Aigle shop in the K11 art mall in Kowloon, Hong Kong also marks a new spin-off concept for the brand’s retail experience.
In a world where everyone can travel around the planet in a few seconds via social media, Aigle wanted to take inspiration from a more stimulating way of exploring the world. Travelling, whether for business or pleasure has become part of everyday life. The world is shrinking daily as travel becomes more available and more democratic. Finding oneself moving between vastly different climates or conditions in a few hours has given birth to the need for more adaptable, and functional clothing and accessories… Products for a modern globetrotter.
The Aigle K11 art mall is the first ‘globetrotter’ themed store for the brand and is entirely decorated using ceramic tiles, reminiscent of a Paris metro station, and the famous Charles de Gaulle airport.
The front of the shop is completely open, letting people freely walk into the store. The names of travel destination cities are incorporated into the intricate hexagonal tiled central floor design. The back wall of the shop has a pixelated world map, also made from hexagonal ceramic mosaic tiles, with an adaptable hanging and shelving system to be able to strategically place products in different parts of the world. The fitting rooms have inspiring slogans built into the floor like ‘go get lost’ and ‘pack your bags’ it is an invitation to travel, to explore and to experience the world for real.
Design: Aigle / design director: Gideon Day