Nudie Jeans is a Swedish denim brand that started in 2001. We love jeans, a passion we share with everyone who mourns a pair of worn out jeans like a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. Nudie Jeans is The Naked Truth About Denim. Besides denim, only leather has the ability to age so beautifully – formed into a second skin by its user. Your jeans live your lifestyle. The longer you wear them, the more character and attitude they get.

Nudie Jeans will always stay true to jeans. We are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The product is not only a pair of jeans, in terms of fits. It’s part of a way of thinking, a concept and a passion. The collection is tight, like a rock band, reflecting everyday life.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog