A design exploration in user engagement
Facing onto busy Swanston Street in the centre of Melbourne’s CBD, INSTEA has an inward-focused plan and subdued elegance that creates an allure from the street. In their first Australian bubble tea store, designed by Benjamin Fretard of Fretard Design, the space sets out to reflect INSTEA’s personality and aesthetic of sophistication and elegance, with a unique femininity. INSTEA is designed as a retail experience, and engages customers with detailed joinery, a layering of soft yet refined finishes and carefully considered product display.