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We carried out design work for “Play In the Box”, a studio café located on the 5th floor of The Hyundai Seoul. The main target customer is the MZ generation, who is willing to spend money on experiences. We sought to create new contents for this photo studio.
First, we chose “fun in the box, play in the box” as the design concept. We hoped that customers could thoroughly enjoy themselves inside boxes with different functions and concepts. Fun exists both inside and outside the box, so every part of the space has something to offer

Director-
윤영섭 디자이너-유재연, 김우진, 박진희
사진-최용준

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