Concrete Works is a fashion brand that combines materials with innovative designs for reasonable customer consumption. Currently, it is running two street fashion brands, Code Graphy and Kiimuir, recording a sharp growth with a sale of KRW5 billion in the first year of launch. With the flow, it recently built a new office in Seongsu-dong, where Design M4 infused its characterful identity. We focused on showing the brand identity, further from being the office space. What comes to our mind when we think of Concrete Works was a “street fashion brand” for quality products at a reasonable price. Thus, we decided to express it using various materials of spatial elements.
Director : Youngsub Yoonhttp://www.designm4.com/
Design : m4/ Jinhee Park, Jinwoo Kimhttp://www.designm4.com/