Rotterdam raised Woei Tjin opened his first store in 2007. The like-named store quickly made a name for itself as one of the go-to boutiques in the Netherlands for providing exclusive sneakers and apparel. Now after 15 years it was time to scale up, moving across the Hoogstraat a large former restaurant was turned around by Pey. Teaming up with Woei Pey has created a minimalistic sneaker palace where 275 sneakers are floating on glass panels in front of the original brick walls. A freestanding mirrored box is where customers can try on their Parra clothing. Well made retail design for the next 15 years of Woei success.