SPOT is a brand focused on chairs and lamps that offers trendy products therefore need being presented as modern, dynamic and vibrant. Despite being a Brazilian brand, SPOT is an English word that has several meanings, including ‘point’, ‘local’. The brand was created from the concept to indicate the ideal place to buy contemporary chairs and lamps. The source used is neutral traits, easily readable, but striking. The yellow color applied to the letter ‘O’ further reinforces the concept of “spot” and is directly linked to the lighting context. The signature (Furniture & Lighting) clearly communicates what the brand delivery, without restricting their range of products and according to their reality.
To reinforce the product lines offered by SPOT, a family of icons representing chairs and lamps has been developed. That can be applied to the own brand or as they appear in the pattern developed. Expressive and attractive, yet simple, with personality and easily recognizable – this is the SPOT brand, designed to create a strong relationship between the company and its public, highlighting the market in which it operates.
Designed by FAL Design Estratégico