Wang Yong: Moving a Perpetual Motion Machine Into the Pop-up Shop of Zhima Health
posted by N on 2022-03-09
Beiing
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In November, 2021, the circular counter of the pop-up shop of Zhima Health at Zhengda Center was lit up by enchanting blue light with a gigantic installation of perpetual motion machine placed in the center. Following his attempts at new retail and multi-dimensional metaverse in the big health industry, Wang Yong, designer from Beijing Wuxiang Space Architecture Design Studio, challenged the design concept of traditional retail spaces with the concept of “herb lab-extraction of kinetic energy” and ignited the imagination for life energy and lifestyle in the future through the collision of the two ends represented by tradition and future.
项目地点：中国北京
客户：北京同仁堂健康药业公司
设计时间：2021年9月
室内设计：北京五象空间建筑设计工作室x上海Bringidea艺术设计
建筑类型：快闪店
首席设计师：王勇
设计团队：王勇、谭伟、朱晨旭、姜富刚、张桂英、滕书军
摄影：摇滚
项目策划：Le Brand Strategy Agency
文案机构：NARJEELING
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