Delivering a premium brand experience to build front-of-mind awareness

As innovators of eMTBs, Haibike challenged Design4Retail (D4R) to create an immersive retail destination for expert riders by executing a high-impact branded space on the mezzanine floor inside RaceCo Cycles’ premium cycle store in the West Midlands.

It was vital that Design4Retail created a space that was reflective of Haibike’s ethos and high-end product range by delivering a superior brand experience that would increase purchase desirability and preference. Following initial discussions with the brand, which included presenting a handful of mood boards and a menu of creative directions to understand the client’s preferences, “Industrial luxe” became the overarch