The fresh fruits jelly specialty shop of take out, 1st shop located on the street of Kamiyama-cho, Shibuya-ku. Produced including all branding until shop design, logo & package. We planned to make the displayed jelly it self the leading role and become an icon that catches the eye of people. In order to complement the color of the jelly that changes depending on the seasonal fruits, purchasing situation, and time of display, the color scheme of the space is unified to contrasting achromatic colors.The facade is by suppressing the elements with the minimum necessary functions, enhance visual attraction visibility, gave color to the local environment.