As one of Bangkok‘s leading shopping destinations, Siam Discovery has a reputation to uphold, and it does so with a programme of engaging events for the city’s young and fashion-forward shoppers. Inaugurated a little while ago on the premises of the shopping centre is the third edition of Future LAB, a series of showcases that support diverse communities through personalisations and artistic collaborations through innovative designs. Anticipating the metaverse as one of today’s hottest topics and inspiration source, the moniker Future LAB Vol. 3 – Fight for the Future has been coined. This year’s edition aims to provide an otherworldly bridge between the gaming metaverse platform and the domain of retail with an online-to-offline approach, from The Sandbox video game to Siam Discovery in one simple click through the ONESIAM app. Mind you, it’s the first co-creation of this kind on the planet, featuring fantastical settings that blur the boundaries between the metaverse and the shopping centre, all created by NimitDesign Studio.

The Fight for the Future showcase zooms in on merging online-to-offline experiences with activities held in both the metaverse and reality, and additionally, you can manifest your identities, creativity, self-expression and fighting for what you believe in both world and view NFT exhibition at the same time. But that’s not all. Additionally, Siam Discovery offers special discount coupons on the ONESIAM app for products related to this event with an addition of VIZ Coin collecting. After you’ve created your Avatar and enjoyed the AR experience, you’ll get a chance to use the Hyperpersonalisation Lab Empowered by Fairtex, a leading Thai boxing and mixed martial arts equipment and apparel company, and both customise and personalise your selected boxing gear and clothes by using heat pressing and flex techniques. From your name, chosen words or messages, the options are simply endless (on through Aug 22).